Jamaica Tours – Privacy Policy

Last updated: July 31, 2026

1. Introduction

Welcome to Jamaica Tours ("we", "our", or "us").

We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable data protection laws, including the Jamaica Data Protection Act, 2020 ("JDPA").

This Privacy Policy explains how we collect, use, disclose, store and otherwise process your personal information when you visit or use our website ("Website").

The Website operates as an online marketplace that enables users to discover tours, attractions, activities, transportation services and other travel-related experiences offered by independent tour operators, activity providers and other sellers throughout Jamaica ("Operators").

Please note that we do not generally own, operate or provide the tours or experiences displayed on the Website. Bookings are facilitated through third-party booking platforms or reservation systems connected to the relevant Operator. Once you proceed with a booking, your personal information may also be collected and processed by the relevant Operator, booking platform and payment processor in accordance with their own privacy policies and terms.

By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy.

2. Scope

This Privacy Policy applies to personal information that we collect through:

our Website;

a)   communications between you and us by email, telephone or other electronic means;

b)   enquiries submitted through our contact forms;

c)    newsletter subscriptions and marketing communications;

d)   interactions with our social media pages where applicable; and

e)   any other online services that link to or reference this Privacy Policy.

This Privacy Policy does not apply to:

a)   personal information processed by independent tour operators, activity providers or sellers in connection with the services they provide;

b)   third-party booking engines, reservation platforms or payment processors that facilitate bookings through the Website; or

c)    third-party websites or services that may be linked from our Website.

We encourage you to review the privacy policies of any Operator or third-party service provider before providing personal information or completing a booking.

3. Information We Collect

Depending on how you interact with the Website, we may collect the following categories of personal information:

a)   Information You Provide

You may voluntarily provide us with information including:

• your name;
• email address;
• telephone number;
• country of residence;
• travel preferences;
• enquiry details;
• information contained in messages or correspondence you send to us; and
• any other information you choose to provide.

b)   Booking Information

Where you initiate a booking through the Website, we may receive or process limited booking-related information necessary to facilitate your enquiry or connect you with the relevant booking platform. Depending on the booking process, this may include:

• selected tour or activity;
• travel dates;
• number of participants;
• booking reference numbers;
• booking status updates; and
• communications relating to your booking.

Payment card information is generally collected and processed directly by the applicable booking platform or payment processor. We do not receive or store your full payment card details.

c)    Technical Information

When you visit the Website, we may automatically collect certain technical information, including:

• IP address;
• browser type and version;
• device type;
• operating system;
• language settings;
• referring website;
• pages visited;
• date and time of access;
• clickstream information; and
• other website usage statistics.

d)   Cookies and Similar Technologies

We may collect information through cookies, pixels and similar technologies to improve Website functionality, analyse Website performance and enhance your browsing experience. Further information is provided in the Cookies section of this Privacy Policy.

4. How We Collect Information

We collect personal information in several ways, including when:

• you browse or use our Website;
• you submit an enquiry or request information;
• you subscribe to receive newsletters or promotional communications;
• you communicate with us by email, telephone or other electronic means;
• you request customer support;
• you begin or complete a booking through an integrated booking platform;
• you interact with our advertisements or social media pages; and
• information is collected automatically through cookies, analytics tools and similar technologies.

In certain circumstances, we may also receive information from third parties, including:

• independent tour operators and service providers;
• reservation and booking platform providers;
• payment processors (to the extent necessary to confirm transactions);
• marketing partners; and
• analytics providers.

5. How We Use Information

We use your personal information only where necessary for legitimate business purposes and in accordance with applicable law. Depending on the circumstances, we may use your personal information to:

• operate, maintain and improve the Website;
• enable you to search for, compare and access tours and travel experiences;
• facilitate enquiries and bookings with independent Operators;
• communicate with you regarding your enquiries or bookings;
•  provide customer support;
• administer user accounts where available;
• personalise Website content and improve your browsing experience;
• send marketing communications where you have requested or consented to receive them;
• analyse Website traffic, trends and user behaviour;
• detect, investigate and prevent fraud, security incidents or unlawful activity;
• comply with legal and regulatory obligations;
• establish, exercise or defend legal claims; and
• carry out any other purpose for which the information was collected or where otherwise permitted by law.

Where bookings are completed through third-party booking platforms, we may share relevant information with the applicable Operator, booking provider or payment processor to facilitate the booking and associated customer service.

6. Legal Basis for Processing Personal Information

Where required by applicable law, we will only process your personal information where we have a lawful basis to do so. Depending on the circumstances, our processing may be based on one or more of the following:

• Performance of a Contract: where processing is necessary to respond to your enquiry, facilitate your booking request, or provide services you have requested.
• Legitimate Interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This includes operating and improving the Website, maintaining security, preventing fraud, analysing Website usage, responding to customer enquiries and administering our business.
• Legal or Regulatory Obligations: where processing is necessary to comply with applicable laws, regulations, court orders or requests from competent authorities.
• Consent: where you have given your consent for specific processing activities, such as receiving marketing communications or the use of certain non-essential cookies. You may withdraw your consent at any time, although doing so will not affect the lawfulness of any processing carried out before your consent was withdrawn.

7. Sharing of Personal Information

We do not sell your personal information.

We may disclose your personal information where necessary to operate the Website and provide the services described in this Privacy Policy. Depending on the circumstances, we may share your information with:

• independent tour operators, activity providers and sellers whose products or services you enquire about or book;
• third-party booking and reservation platform providers;
• payment processors and payment service providers involved in processing transactions;
• technology, hosting, cloud storage and IT service providers;
• customer support providers;
• marketing, advertising and analytics providers;
• professional advisers, including legal, accounting and insurance advisers;
• regulators, law enforcement agencies or governmental authorities where required by law; and
• any successor entity in connection with a merger, acquisition, restructuring or sale of all or part of our business.

We require service providers that process personal information on our behalf to implement appropriate security measures and to process personal information only in accordance with our instructions and applicable law.

8. Third-Party Tour Operators and Booking Platforms

The Website serves as an online marketplace through which users may discover tours, attractions and travel-related services offered by independent Operators.

When you choose to enquire about or book a tour or other service, your personal information may be shared with the relevant Operator and the booking platform or reservation system used to process your booking.

Each Operator is independently responsible for providing and fulfilling the services offered and for its own collection, use, storage and disclosure of personal information. Likewise, third-party booking platforms process personal information in accordance with their own privacy policies and terms of use.

We encourage you to review the privacy policy of the relevant Operator and booking platform before completing a booking, as their handling of your personal information is governed by their own policies and practices.

Except where required by law or expressly stated otherwise, we are not responsible for the privacy practices of independent Operators, booking platforms or other third-party websites or services.

9. Payment Processing

Payments for bookings made through the Website are generally processed by independent third-party payment processors or booking platforms engaged by the relevant Operator.

We do not ordinarily collect, receive or store your full payment card details or other sensitive payment credentials. Payment information submitted during the booking process is transmitted directly to the applicable payment processor using secure payment technologies.

We may receive limited transaction information, such as confirmation that a payment has been authorised or completed, booking reference numbers, payment status or similar information necessary to administer bookings, provide customer support or resolve disputes.

The collection and processing of payment information by third-party payment processors are governed by their respective privacy policies and security standards.

10. Cookies and Analytics

We use cookies and similar technologies to enhance the functionality of the Website, improve your browsing experience, analyse Website performance and better understand how visitors interact with our services.

Cookies are small text files that are placed on your device when you visit a website. Some cookies are necessary for the Website to function properly, while others help us improve functionality, remember your preferences, measure Website traffic or provide relevant advertising.

The types of cookies we may use include:

• Essential Cookies, which are necessary for the operation and security of the Website;
• Functional Cookies, which remember your preferences and improve your user experience;
• Analytics Cookies, which help us understand how visitors use the Website so that we can improve its performance and content; and
• Advertising or Marketing Cookies, where applicable, to measure the effectiveness of marketing campaigns and deliver content that may be relevant to your interests.

We may use third-party analytics providers, such as Google Analytics or similar services, to collect aggregated information regarding Website usage. These providers may collect information such as your IP address, browser type, device information, pages visited, session duration and referring websites.

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality or performance of the Website.

11. Marketing Communications

Where you have subscribed to receive marketing communications or otherwise provided your consent where required by law, we may send you newsletters, travel inspiration, promotional offers, special events, surveys and other information relating to tours, attractions and travel experiences available through the Website.

You may opt out of receiving marketing communications at any time by:

• clicking the "unsubscribe" link included in our marketing emails;
• updating your communication preferences, where available; or
• contacting us using the contact information provided in this Privacy Policy.

Please note that even if you opt out of marketing communications, we may continue to send you administrative or transactional communications relating to enquiries, bookings, customer service, legal notices or other important information.

12.  Disclosure of Personal Information

In addition to the disclosures described elsewhere in this Privacy Policy, we may disclose personal information where we believe such disclosure is necessary or appropriate to:

• comply with applicable laws, regulations, court orders or lawful requests from governmental or regulatory authorities;
• protect the rights, property or safety of our business, our users, Operators or third parties;
• detect, investigate or prevent fraud, cybersecurity incidents or other unlawful activities;
• enforce our Terms of Use or other contractual rights;
• establish, exercise or defend legal claims; or
• facilitate a corporate transaction, including a merger, acquisition, restructuring, financing or sale of all or part of our business.

Where reasonably practicable, disclosures will be limited to the information necessary for the relevant purpose.

13.  International Transfers of Personal Information

The Website may be accessed by users located in various jurisdictions, and our service providers, Operators, booking platforms or technology providers may be located in countries outside Jamaica.

Accordingly, your personal information may be transferred to, stored in or accessed from jurisdictions outside Jamaica where this is necessary to operate the Website, facilitate bookings, provide customer support, process payments, host data or otherwise deliver our services.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are implemented to protect your personal information in accordance with applicable data protection laws. Such safeguards may include contractual protections, technical security measures or other legally recognised mechanisms designed to ensure an appropriate level of protection.

By using the Website or submitting your personal information, you acknowledge that your information may be transferred internationally in accordance with this Privacy Policy.

14.  Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including to:

• provide and administer our services;
• facilitate enquiries and bookings;
• comply with legal, accounting, tax and regulatory obligations;
• resolve disputes;
• enforce our agreements; and
• establish, exercise or defend legal claims.

The length of time personal information is retained will depend on the nature of the information, the purpose for which it was collected, applicable legal requirements and our legitimate business needs.

Where personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with our records retention practices and applicable law.

15.  Security

We implement reasonable administrative, technical and physical safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or unauthorised access.

These safeguards may include, where appropriate:

• secure hosting environments;
• encryption of data in transit where supported;
• access controls and authentication measures;
• network and system security monitoring;
• regular software updates and vulnerability management;
• staff training on information security and privacy obligations; and
• contractual obligations requiring service providers to maintain appropriate security measures.

While we implement reasonable measures designed to safeguard personal information, no method of transmitting information over the internet or storing electronic information is entirely secure. Accordingly, we cannot guarantee absolute security. We continually review and enhance our security measures to reduce risks and protect the confidentiality, integrity and availability of the personal information entrusted to us.

16.  Data Security Incidents

We maintain policies and procedures designed to identify, assess, investigate and respond to actual or suspected security incidents affecting personal information.

If we become aware of a personal data breach involving personal information under our control, we will take appropriate steps to contain, investigate and remediate the incident. Where required by applicable law, we will notify the relevant regulatory authority and affected individuals within the timeframes prescribed by law.

Where a security incident originates from or affects information processed by an independent Operator, booking platform or other third-party service provider, responsibility for managing and notifying affected individuals may rest with that third party in accordance with applicable law and their respective privacy policies. We will cooperate with such parties where appropriate to facilitate the investigation and resolution of the incident.

We encourage users who believe their personal information may have been compromised or who become aware of any suspected unauthorised access relating to the Website to contact us promptly using the contact details set out in this Privacy Policy.

17.  Your Rights

Subject to applicable law, you may have certain rights in relation to the personal information we hold about you. Depending on the circumstances, these rights may include the right to:

• request confirmation as to whether we process your personal information;
• request access to the personal information we hold about you;
• request that inaccurate or incomplete personal information be corrected or updated;
• request the deletion of your personal information where there is no lawful basis for its continued processing;
• object to or request the restriction of certain processing activities where permitted by law;
• withdraw your consent where processing is based on your consent, without affecting the lawfulness of processing carried out before your consent was withdrawn;
• request information regarding the manner in which your personal information has been processed; and
• lodge a complaint with the relevant supervisory or regulatory authority if you believe your personal information has been processed in violation of applicable data protection laws.

To exercise any of these rights, please contact us using the contact details provided below. Before responding to your request, we may ask you to provide information sufficient to verify your identity and protect your personal information from unauthorised access.

We will consider and respond to requests in accordance with applicable law. Please note that certain rights may be subject to legal limitations or exceptions.

18.  Children's Privacy

The Website is intended for individuals who are at least eighteen (18) years of age or who are otherwise legally capable of entering into binding contracts.

We do not knowingly process personal information directly from children without appropriate legal authority or parental or guardian consent where required by applicable law.

If you believe that a child has provided personal information through the Website without the necessary consent, please contact us promptly. Where appropriate, we will take reasonable steps to investigate the matter and delete such information in accordance with applicable law.

19.  Links to Third-Party Websites

The Website contain links to websites, booking platforms, social media pages or other online services operated by third parties for your convenience.

Once you leave our Website or access a third-party service through a link provided on the Website, your use of that third-party website or service is governed by its own terms of use, privacy policy and other applicable policies. We do not control, endorse or accept responsibility for the privacy practices, security measures, content or operation of any third-party website or service.

We encourage you to review the privacy policies of any third-party websites or service providers before providing your personal information.

20.  Changes to this Privacy Policy

We may update or amend this Privacy Policy from time to time to reflect changes in our business operations, the functionality of the Website, applicable legal or regulatory requirements, or our data processing practices.

Where we make material changes, we will post the updated Privacy Policy on the Website together with the revised "Last Updated" date. Where required by applicable law, we may also provide additional notice or obtain your consent before the changes become effective.

Your continued use of the Website following the publication of an updated Privacy Policy constitutes your acknowledgement of the revised Privacy Policy, to the extent permitted by applicable law.

21.  Contact Information

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns regarding the processing of your personal information, please contact us using the details below:

Jamaica Tours

Email: [info@jamaicatours.com]

Mailing Address: [3 Haughton Avenue, Kingston 10, St. Andrew, Jamaica]

If you have a complaint regarding the manner in which we have processed your personal information, we encourage you to contact us first so that we may have an opportunity to investigate and address your concerns. You may also have the right to lodge a complaint with the relevant supervisory authority responsible for data protection in your jurisdiction.