Jamaica Tours – Privacy Policy

Last updated:



Jamaica Tours (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, and share information when you visit or use www.jamaicatours.com (the “Website”).

Scope. This Policy covers the Jamaica Tours Website only. When you click through to a third-party tour operator (such as our booking partner, Island Routes Caribbean Adventures), hotel, restaurant, or other provider, the information you share there is handled under that third party's own privacy policy, which we do not control. Because we do not sell tours or process bookings ourselves, we do not collect payment or financial information.


1. Information We Collect

Information you provide to us. When you submit a contact form, ask a question, sign up for a newsletter or updates, or otherwise communicate with us, we collect the information you choose to provide — such as your name, email address, telephone number (if you provide it), and the content of your message.

Information collected automatically. When you use the Website, we automatically collect certain technical and usage data through cookies and similar technologies, including your IP address, device and browser type, operating system, language, the pages you visit, the site that referred you, and the dates and times of your visits. We may derive your approximate location from your IP address. We use this information to operate, secure, analyze, and improve the Website.


Sensitive data. We do not request sensitive personal data, and we ask that you not send it to us through the Website.


2. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Website and understand how it is used. Cookies are small pieces of data stored on your device. We generally use four types:

  • Strictly necessary cookies — required for basic Website features.
  • Functional cookies — remember your preferences and choices.
  • Analytics cookies — help us understand and improve how the Website is used.
  • Advertising cookies — may be used to measure and present relevant advertising and offers.


You can accept or reject cookies through your browser settings; if you reject cookies, some features

 may not function properly. We use analytics services such as Google Analytics, which use cookies to collect and analyze usage data. You can learn about Google's practices and opt out using the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout. We do not currently respond to browser “do not track” signals.


3. How We Use Your Information

We use the information we collect to:

  • respond to your inquiries and requests submitted through the Website;
  • send newsletters and updates you have requested (you may opt out at any time);
  • operate, maintain, analyze, and improve the Website and its content;
  • personalize content and, where applicable, present relevant offers and advertising;
  • protect the security of the Website and detect or prevent fraud and abuse; and
  • comply with applicable legal obligations and enforce our terms.

Where required by applicable law, we rely on one or more of the following legal bases for processing: your consent (for example, for marketing communications), our legitimate interests (such as operating and improving the Website), the performance of a request you make, and compliance with legal obligations.


4. How and When We Share Your Information

Service providers. We share information with vendors who perform services on our behalf, such as website hosting, analytics, email and newsletter delivery, and advertising. These providers may use the information only to provide services to us.


Tour operators and other providers. If you choose to make an inquiry or booking through the Website, we may pass the information you provide to the relevant tour operator (such as Island Routes Caribbean Adventures) or other provider so they can fulfill your request. From that point, that party processes your information as an independent data controller under its own privacy policy.


Legal and business reasons. We may disclose information when we believe it is necessary or appropriate to comply with applicable law or legal process, to respond to lawful requests from public or government authorities, to enforce our terms, to protect the rights, safety, or property of Jamaica Tours or others, or in connection with a merger, sale, or other business transfer.


We do not sell your personal information. [VERIFY: confirm no sale / sharing for cross-context advertising under applicable law]


5. Third-Party Websites

The Website links to third-party websites and services that we do not operate or control. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy or data practices. The inclusion of a link does not imply our endorsement. We encourage you to review the privacy policies of any third-party site you visit.


6. Security

We use reasonable organizational, technical, and administrative measures to protect personal information. However, no method of transmission or storage is completely secure. If you believe your interaction with us is no longer secure, please notify us using the contact method below.


7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law (for example, to meet legal, accounting, or reporting obligations, or to resolve disputes).


8. Children's Privacy

The Website is not intended for children, and we do not knowingly collect personal information from anyone under the age of eighteen (18) without parental consent. If you believe a child has provided us with personal information, please contact us so we can remove it.


9. International Data Transfers

We may store and process information in countries other than the one in which you reside, where data protection standards may differ. Where required, we use appropriate safeguards for cross-border transfers. By using the Website, you understand that your information may be transferred and processed in this way, subject to applicable law.


10. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, update, delete, or restrict the processing of your personal information, to object to processing, to data portability, and to withdraw consent at any time (for example, by unsubscribing from our emails). To exercise any of these rights, please contact us through the contact form on the Website. We may need to verify your identity before responding, and some rights may not be available in all circumstances under applicable law.


If you are in Jamaica, our processing is subject to the Data Protection Act of Jamaica, and you may lodge a complaint with the Office of the Information Commissioner (OIC). [VERIFY: confirm the applicable data-protection law(s) and regulator(s) given the Website's actual audience — e.g., GDPR/UK GDPR if marketing to EU/UK visitors, U.S. state laws if targeting U.S. residents]


11. Updates to This Privacy Policy

The “Last updated” date at the top of this page indicates when this Privacy Policy was last revised. Changes become effective when we post the revised Policy on the Website.


12. Contact Us

If you have questions or would like to submit a request or complaint regarding your personal information, please contact us through the contact form on the Website ([VERIFY: contact page URL]).


[VERIFY: decide whether a designated privacy/data-protection contact is required under applicable law; the client uses contact forms only — no email address or mailing address has been included per instruction]


Facts to Verify

Before publishing, confirm the following items, each of which appears as a placeholder above:

  • Effective date / “Last updated” date.
  • Applicable data-protection law(s) and regulator(s), based on the Website's real audience (Jamaica DPA assumed; add GDPR/UK GDPR or U.S. state-law disclosures if you market to those regions).
  • Confirmation that Jamaica Tours does not “sell” or “share” personal information as those terms are defined under applicable law.
  • Whether a designated privacy/data-protection contact (and any required registration) is needed; contact form is the only channel provided, per instruction (no email or mailing address).
  • The actual analytics and advertising tools in use, so the cookie descriptions match what the Website deploys.
  • Contact page URL for the contact form.
  • Confirm it is acceptable to name Island Routes Caribbean Adventures as the operator that receives booking inquiries (named as a booking partner only, not as a parent or owner).